Effective Date: May 31, 2025

Last Updated: May 31, 2025

Pool Cost Estimator (“we,” “us,” or “our”) operates the website poolcostestimator.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including when you use our pool cost estimation tools, read our blog content, or interact with any of our services.

By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Automatically Collected Information

When you visit the Site, we automatically receive certain information from your browser or device, including:

  • Your IP address
  • Browser type and version
  • Operating system
  • Referring URLs and pages visited
  • Date and time of your visit
  • Time spent on each page
  • Geographic location (country, state, or city level)

Information You Provide Voluntarily

When you use our pool cost estimator tool, you may provide information such as:

  • Your ZIP code or location
  • Pool type preferences (e.g., inground, above ground)
  • Pool material preferences (e.g., vinyl, fiberglass, concrete)
  • Pool size and feature selections

This information is used solely to generate cost estimates and is not linked to your personal identity.

Contact Information

If you contact us through our Contact Us page or via email, we may collect your name, email address, and the content of your message.

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device.

Types of Cookies We Use

Essential Cookies

Required for the Site to function properly.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our Site. Google Analytics uses cookies to collect information such as how often users visit, what pages they visit, and what other sites they visited prior to coming to our Site.

Advertising Cookies

We use Google AdSense to serve advertisements on our Site. Google and its partners use cookies to serve ads based on a user’s prior visits to this Site or other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this Site and other sites on the Internet.

3. Third-Party Advertising

We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies to serve ads based on your prior visits to this website and other websites.

  • Google’s use of the DoubleClick cookie enables it and its partners to serve ads based on your visit to this Site and other sites on the Internet.
  • You may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting Google’s Ads Settings at: https://adssettings.google.com
  • You may opt out of third-party vendor cookies for personalized advertising by visiting: https://www.aboutads.info/choices

For more information about how Google collects and processes data, please review Google’s Privacy Policy at: https://policies.google.com/privacy

4. How We Use Your Information

We use the information we collect to:

  • Provide and maintain the pool cost estimator tool
  • Improve, personalize, and expand our Site
  • Understand and analyze how you use our Site
  • Develop new products, services, features, and functionality
  • Communicate with you for customer service, updates, and other purposes
  • Display relevant advertisements through Google AdSense
  • Detect and prevent fraud or technical issues

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information — not linked to any personal identification information — with our business partners, trusted affiliates, and advertisers.

We may disclose your information:

  • To comply with legal obligations
  • To protect and defend our rights or property
  • To prevent or investigate possible wrongdoing in connection with the Site
  • To protect the personal safety of users of the Site or the public

6. Data Retention

We retain automatically collected data (such as analytics data) for up to 26 months. Contact form submissions are retained for as long as necessary to respond to your inquiry and for our records.

7. Your Rights

Depending on your jurisdiction, you may have the following rights:

  • The right to access the personal data we hold about you
  • The right to request correction of inaccurate data
  • The right to request deletion of your data
  • The right to opt out of personalized advertising
  • The right to withdraw consent at any time

For California residents, please see our CCPA Policy page for additional rights.

8. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can take steps to remove that information.

9. Links to Other Sites

Our Site may contain links to other sites not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this document.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: info@poolcostestimator.com

Location: Elk Grove, California

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