Effective Date: May 31, 2025
Last Updated: May 31, 2025
This CCPA Policy supplements the information contained in our Privacy Policy and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this policy to comply with the California Consumer Privacy Act of 2018 (CCPA) as amended by the California Privacy Rights Act of 2020 (CPRA). Any terms defined in the CCPA/CPRA have the same meaning when used in this policy.
1. Categories of Personal Information We Collect
In the preceding 12 months, we have collected the following categories of personal information from California consumers:
Category: Identifiers
Examples: IP address, email address (if provided via contact form)
Collected: Yes
Category: Internet or Electronic Network Activity
Examples: Browsing history, search history, and interaction with our Site and estimator tool
Collected: Yes
Category: Geolocation Data
Examples: Approximate location derived from IP address; ZIP code entered in the pool cost estimator
Collected: Yes
Category: Inferences
Examples: Preferences and characteristics derived from the above data categories
Collected: Yes
We do not collect Social Security numbers, financial account information, health data, biometric data, or precise geolocation data.
2. How We Use Personal Information
We use the personal information collected for the business purposes described in our Privacy Policy, including:
- Operating and improving our pool cost estimator tool
- Analyzing website traffic and usage patterns to enhance user experience
- Serving relevant advertisements through Google AdSense
- Responding to inquiries submitted through our Contact Us page
- Detecting and preventing fraud or security incidents
3. Sale and Sharing of Personal Information
We do not sell your personal information to third parties in exchange for money.
However, under the CCPA and CPRA, the use of certain advertising cookies — such as those used by Google AdSense — may be considered “sharing” of personal information for cross-context behavioral advertising purposes. You have the right to opt out of this sharing.
4. Your Rights as a California Resident
Right to Know
You have the right to request that we disclose the categories of personal information we have collected about you, the categories of sources from which the information was collected, our business purpose for collecting or sharing the information, and the categories of third parties with whom we share the information.
Right to Access
You have the right to request the specific pieces of personal information we have collected about you over the past 12 months.
Right to Delete
You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (such as information needed to complete a transaction or comply with a legal obligation).
Right to Correct
You have the right to request that we correct inaccurate personal information we maintain about you.
Right to Opt Out of Sharing
You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising purposes (such as targeted ads served through Google AdSense).
Right to Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. We will not deny you goods or services, charge you a different price, or provide you a different level of quality because you exercised your privacy rights.
Right to Limit Use of Sensitive Personal Information
If we collect any sensitive personal information, you have the right to limit its use to what is necessary for the services you have requested.
5. How to Exercise Your Rights
To submit a verifiable consumer request, you may:
Email us at: info@poolcostestimator.com
Subject Line: CCPA Request
Please include the following in your request:
- Your full name
- Your email address
- A description of the right you wish to exercise (Know, Access, Delete, Correct, or Opt Out)
We will verify your identity before processing any request. We are not able to respond to your request or provide you with personal information if we cannot verify your identity and confirm that the personal information relates to you.
We will acknowledge receipt of your request within 10 days and respond within 45 days of receipt. If we require more time, we will notify you of the reason and extension period in writing.
6. How to Opt Out of Personalized Advertising
To opt out of personalized advertising served by third parties, including Google, on our Site:
- Visit Google’s Ads Settings at: https://adssettings.google.com
- Visit the Digital Advertising Alliance opt-out page at: https://www.aboutads.info/choices
- Visit the Network Advertising Initiative opt-out page at: https://optout.networkadvertising.org
- Enable the Global Privacy Control (GPC) signal in your browser — we honor GPC signals as a valid opt-out request for cross-context behavioral advertising
7. Authorized Agents
You may designate an authorized agent to make a request under the CCPA on your behalf. We will require written proof of the agent’s permission to act on your behalf and may require you to verify your identity directly with us.
8. Contact for CCPA Inquiries
If you have any questions or concerns about this CCPA Policy or your California privacy rights, please contact us:
Email: info@poolcostestimator.com
Subject Line: CCPA Inquiry
Location: Elk Grove, California